On October 11, 2023, JARM Participações Ltda. (JARM), controlling shareholder of Importadora TV Lar Ltda., (“TV Lar”) signed a sale and purchase agreement involving the sale of its minority stake of Yamaha Motor da Amazônia Ltda. (“Company”) to Yamaha Motors do Brasil Ltda. (“Yamaha”).
The Kroll Corporate Finance team in Brazil served as exclusive financial advisor to the shareholders of JARM and provided sell-side M&A advisory services in connection with the transaction. Transfer Pricing services and Forensic Investigations and Intelligence services were also provided.
About the Company
Founded 40 years ago, the Company is a joint operation. It is headquartered in Manaus/Amazonas State, in Brazil. Yamaha is the second largest motorbike player in Brazil with a 15% market share. Lefosse Advogados served as the legal advisors for the Company.
About Importadora TV Lar Ltda.
TV Lar, a leading Brazilian retail company and also an investment of JARM Participações Ltda., has 70+ stores in Northern Brazil and holds investments in real estate, shopping malls and motorbikes dealers. TV Lar has partnered in Brazil with Yamaha for more than 40 years, building and expanding industrial and services operations of Yamaha’s operations in the country. TV Lar will continue to be a dealer of Yamaha products in northern Brazil.
About Yamaha Motors do Brasil Ltda.
Yamaha Motor Co. Ltd. is a Japanese mobility manufacturer that was established in the year 1955 and is headquartered in Iwata, Shizuoka, Japan. Yamaha produces motorcycles, motorboats, outboard motors and other motorized products. Yamaha Motor da Amazônia Ltda. is the Brazilian subsidiary of Yamaha Motor Co. Ltd. Demarest Advogados served as the buy-side legal advisors.
