Influencer Vetting Services

Kroll’s Influencer Vetting services are the industry’s most trusted solution for thoroughly vetting influencers pre-partnership, safeguarding your brand and corporate reputation. With market leading coverage of video content and cutting-edge AI and automation, we offer the most comprehensive and cost-effective solution for marketing departments.
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While influencers or creators continue to be an increasingly important part of brand marketing, they can also bring about major risks for the organizations they partner with. Kroll helps brands mitigate these risks by efficiently and effectively identifying potential issues in advance, ensuring that influencers reflect the values of the brands they represent. Using a seamless combination of investigative muscle and using a seamless combination of investigative skills and AI, we deliver concise summaries of potential risks at a time when something can still be done to mitigate or even avoid them. 

We identify all social media accounts associated with the influencer and automatically flag damaging content, including text, images, reposts, likes, comments and videos. The flagged content is then reviewed by a trained investigator and summarized for you to easily review.

Kroll has vetted over 10,000 influencers and found that roughly one in four pose significant risks, some with the potential to ruin a brand’s reputation overnight. By identifying these risks before the partnership starts, the brand can either engage with the creator, allowing them to moderate or account for their behavior, or reject the partnership outright if the influencer’s values do not align with those of the organization.

61% of buyers surveyed say they will refuse to consume from a brand if their representatives post questionable content.
- Global Consumer Trends for 2024*

Digital Footprint Analysis Across All Platforms

Kroll’s end-to-end management platform streamlines the entire process, making influencer vetting easier and faster than ever before, while securely storing all reports on a dedicated Kroll server with adjustable user access and world-class security. Clients use the platform to seamlessly order and receive reports, approve creators for activation and stay informed through alerts when a report on a creator has been completed, if their approval remains valid, or if it needs to be refreshed.

We also offer ongoing monitoring of their content, ensuring continuous risk management and up-to-date evaluations.

Comprehensive Digital Footprint Analysis Across All Platforms

Secure Data Management and Ongoing Monitoring

Kroll’s end-to-end management platform keeps all reports on a secure, dedicated Kroll server with an adjustable level of user access and world-class security. You are alerted if a report on a creator has already been completed, if their approval remains valid or if it needs to be refreshed. We also offer ongoing monitoring of their content, ensuring continuous risk management and up-to-date evaluations.

 

*2024 Global Consumer Trends | Mintel

What Sets Us Apart

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Investigations, Diligence and Compliance

Kroll’s Investigations, Diligence and Compliance practice leverages our best-in-class multi-disciplinary team to help businesses, law firms, financial institutions, private equity firms, government agencies, non-profit organizations and individuals meet their most critical challenges.

Forensic Investigations and Intelligence

The Kroll Investigations, Diligence and Compliance team consists of experts in forensic investigations and intelligence, delivering actionable data and insights that help clients worldwide make critical decisions and mitigate risk.

Reputational Risk

Kroll is a leader in helping companies identify and mitigate the risks that can be fostered by inappropriate behavior and hidden weaknesses in the organizational culture.


Reputation Audits

Providing a picture of your reputation risk as it may be perceived by potential counterparties.

Risk Analytics Monitor

Proactively detect fraud and corruption with Kroll’s risk, investigations and data analytics experts, supported by an award-winning software.

Corporate Culture Checks

Helping clients uncover potential issues at target companies before they escalate.