Equity Capital Markets Advisory

Kroll is a leading independent financial advisor to companies seeking to access the public equity markets.
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Kroll advises private equity backed companies, family-held businesses and public companies across multiple verticals and helps them build the right foundation for strong post-transaction performance and a successful IPO.

Through a bespoke service model, we provide clients with the guidance and expertise necessary to navigate the market and achieve liquidity objectives.

Comprehensive Transaction Management Services for

  • IPOs
  • Marketed Follow-Ons
  • Block Trades
  • Confidentially Marketed Public Offerings

 

  • PIPEs
  • Convertibles
  • Multi-Track Processes 

IPO READINESS

Preparing for an initial public offering can be a daunting undertaking with an overwhelming number of stakeholders, workstreams and deliverables. As a leading independent capital markets advisor, Kroll delivers technical and industry expertise to assist clients in managing the complex macro and company specific challenges they may face as they embark on the transition from a private organization to a public company.

We provide comprehensive and seamless accounting support that combines technical accounting expertise with practical and commercial experience to help clients solve a broad range of issues, including:

  • Business combinations
  • Lease accounting
  • Revenue recognition
  • Goodwill impairment
  • Inventory accounting
  • Complex debt and equity instruments
  • Stock-based compensation
  • Derivatives and hedging
  • Accounting for income taxes

We represent our client’s interests during each phase of the IPO, providing valuable counsel and advocacy.

Customized Approach to Address Client-Specific Objectives Throughout the Deal Continuum

 
Planning

Preparation

Underwriter Selection

Execution

Marketing and Pricing

Assist in development of positioning/equity story

Assist in creation of initial investor presentation

Assess underwriter credentials/capabilities through customized “bake-off” process

Support organizational meeting activities

Confirm valuation with bookrunners (prior to public flip)

Stress-test financial model

Hold informal “early look” meetings with influential research analysts and investors

Challenge valuation methodology and assumptions of prospective underwriters

Engage in underwriter due diligence activities and S-1 drafting

Assist with roadshow presentation, script and Q&A document

Identify IPO objectives

Collect feedback and gain insight into areas of focus/pushback

Evaluate industry

  • expertise and positioning views

Assist with analyst day content and logistics

Assist in targeting & prioritizing accounts for roadshow

Assess market windows

Determine universe of qualified banks

Recommend potential syndicate structures and incentive fees

Manage research analysts due diligence and model development

Track and evaluate investor feedback

Develop detailed timeline mapping key milestones

Prepare and distribute due diligence info pack to educate banks

Communicate roles and responsibilities to underwriters

Compare/align analyst models

Provide independent views on pricing strategy

Assist with selection of company counsel, underwriter counsel and other necessary service providers

Develop and distribute customized RFPs
Negotiate economics

Assist with IR/PR firms and stock exchange selection 

Scrutinize order book

Advise on offering structure, size, listing venue and timing

Advise on stock allocations

Critical Questions to Ask Your IPO Advisor

  • Will the advisor devote a senior team to all aspects of the process to ensure efficient execution?
  • Who are the relevant peers/comps and why?
  • How will the company be valued?
  • What controllable factors contribute most to an enhanced valuation multiple?
  • Does the advisor understand the trends, drivers and metrics of your industry?

 

  • Does the advisor possess the modeling expertise to assist with the financial forecast?
  • Who are the most respected and influential equity research analysts in your sector?
  • How regularly does the advisor talk to thought-leading buy-side accounts?
  • Can the advisor gather feedback from investors prior to launching the IPO?
  • Can the advisor provide real and incremental value to pricing and allocation discussions?

Corporate Finance and Restructuring

M&A advisory, restructuring and insolvency, debt advisory, strategic alternatives, transaction diligence and independent financial opinions.

Mergers and Acquisitions (M&A) Advisory

Kroll’s investment banking practice has extensive experience in M&A deal strategy and structuring, capital raising, transaction advisory services and financial sponsor coverage.

Transaction Structuring and Accounting

Technical accounting expertise across the entire deal life cycle from designing deal structures during the diligence phase through to post deal integration and dispute services.


Private Capital Markets – Debt Advisory

Kroll has extensive experience raising capital for middle-market companies to support a wide range of transactions.