Historic Painting Retailer Rescued Through Strategic Administration

Discover how Kroll's restructuring expertise saved nearly 200 jobs while ensuring business continuity for a 187-year-old decorating retailer.

The Challenge

Historic Painting Retailer Rescued Through Strategic Administration

PaintWell Group, the UK’s second largest painting and decorating retailer with a prestigious heritage dating back to 1838, faced financial difficulties following a market downturn timed with an ambitious branch expansion strategy that resulted in sustained losses from 2022. This aggressive expansion over stretched the Group’s resources, with the company entering administration and putting nearly 200 jobs at risk, along with the future of a historic British business. The challenge was particularly complex, as this involved 45 branches across England and Wales including an industrial paint distributor. Time was of the essence to find a suitable buyer and ensure operational continuity for customers, employees and stakeholders.

Kroll's Solution

Historic Painting Retailer Rescued Through Strategic Administration

Kroll's Restructuring Team, led by Benjamin Wiles, Guy Chapman, Kani Zhang, was engaged to assess PaintWell's financial challenges. Following a forecast review, the team quickly leveraged its cross-service expertise and deep industry insights—especially from previous sector transactions like Leyland—to identify potential buyers.

By crafting a targeted strategy and a detailed Information Memorandum, Kroll approached key players in the market, ultimately facilitating PaintWell's acquisition by a strategic buyer, to preserve the business and ensure stability for employees and customers. Throughout the process, Kroll maintained clear communication with all stakeholders, ensuring confidence and operational continuity.

The Impact

Historic Painting Retailer Rescued Through Strategic Administration

Kroll's strategic intervention safeguarded nearly 200 jobs and ensured business continuity, preserving valuable industry expertise. The acquisition by the strategic buyer provided the much-needed stability, allowing customers to experience uninterrupted service.

Through a fast-tracked sale process, Kroll minimized costs and maximized value recovery. Utilizing cross-service expertise, the team secured a pre-packaged sale to the strategic buyer, integrating 39 of 45 retail branches and the industrial paint distributor while streamlining operations and reducing overheads. With Kroll’s guidance via a Transitional Services Agreement, the seamless transition protected creditors—ensuring the first-ranking secured creditor could recover its full indebtedness.

Ultimately, Kroll’s decisive action preserved a 187-year-old British institution, securing its future in a challenging environment.

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Fund Solutions

Kroll’s Fund Solutions practice provides advisory and discretionary asset management services for illiquid or distressed investments.

Restructuring

Financial and operational restructuring and enforcement of security, including investigation, preservation and realization of assets for investors, lenders and companies.